Areeb Q.

Jan 2023 — Present

Manager, Strategy & Growth

Dubizzle Group · Dubai, UAE

MENA's largest online classifieds player

• Led end-to-end market entry for 3 new countries (KSA, Oman, Bahrain) - conducted market analysis, identified high-value client segments, built local teams, and executed targeted acquisition strategy achieving $1.7M+ ARR
• Captured 80% of premium dealers and 60% of total dealer market in Riyadh, transforming Dubizzle Saudi from an unknown entrant to Kingdom's second-largest automotive marketplace through strategic client acquisition
• Designed and led data-driven transformation of Egypt operations (300+ employees), redefining the market penetration playbook and steering a loss-making business onto a 1-year path to profitability
• Increased agency acquisition by 70% for Bayut Egypt (a new platform launched by Dubizzle) by creating bundled pricing strategy that simplified complex pricing structures, leveraging Dubizzle's strong market position to boost Bayut's growth
• Increased sales productivity by 52% (2.1→3.2 clients met/day/FTE) by mapping Cairo's entire market and implementing geographic territory optimization
• Grew Dubizzle Egypt's traffic by 100K monthly sessions (250K projected) through strategic free ad adjustments while protecting revenue
• Strategically deployed $1.2M marketing budget for 3-country launch - drove app installs for platform growth while generating qualified leads for B2B clients
• Built AI solution that automated KSA data collection, reducing workforce needs by 70% while maintaining output - managed full development and deployment lifecycle
• Created performance analytics framework for 100+ person sales organization, identifying key success factors that improved team efficiency by 30% for Lamudi Indonesia (formerly owned by Dubizzle Group)
• Led end-to-end due diligence for 7 M&A opportunities, from market sizing and financial modeling to risk assessment and recommendations
• Led an in-depth market analysis of the automotive and real estate sectors in KSA, which culminated in a 5-year strategic plan that secured over $50 million in capital investment
• Drove end-to-end integration of Hatla2ee in Egypt, unifying tech, GTM, and operations to leverage the acquisition as a revenue accelerator for our existing platform
• Develop board decks and expansion pitches that secured approval for Middle East market entry, now responsible for quarterly/annual board reporting for our entities in Egypt, Oman, KSA, Bahrain & Qatar

Jul 2021 — Jan 2023

Assistant Manager — Product, Growth & Marketing

Kaidee · Bangkok, Thailand

Thailand's largest online classifieds platform (formerly owned by Dubizzle Group)

• Reduced customer acquisition costs by 65% (from $85 to $30 CPQL) in Real Estate vertical by identifying funnel inefficiencies — scaled across 3 markets
• Conducted competitor analysis for Auto-Classifieds vertical through market scanning and data scraping — added 86 new clients, $100K revenue in first month
• Built predictive client health tracking system that reduced monthly churn from 23% to 17% in Real Estate vertical
• Redesigned tele-sales approach using data-driven insights — boosted qualification rates from 34% to 50%

Jul 2020 — Jul 2021

Analyst — Business Intelligence

Zameen · Lahore, Pakistan

Pakistan's largest Real Estate marketplace platform (owned by Dubizzle Group)

• Developed Python-based data pipeline using Facebook Graph API to automate marketing spend tracking across Dubizzle Group portfolio
• Supported regional expansion by building unified marketing dashboard for BProperty Bangladesh, reducing overspending by 35%
• Built and deployed car price prediction model for OLX Pakistan using regression analysis, achieving 95% accuracy